Positive Outlook for 2010

Working with marketing departments in a recession definately poses a challenge both to businesses and to staff keeping a positive outlook; the topics have very much been focused on redundancies, less resources and cut budgets. Taurus’s business model is built around helping companies develop more effective marketing activities, so, being able to prove ROI, perhaps it fared a bit better than traditional agencies.

Brian Woodcock, Managing Director, has a positive outlook for 2010. ‘2009 has been a tough year, but the discussions I’ve had with our clients in the last couple of months have been so positive and refreshing. They are charged, open to new ideas and generally see 2010 as a real opportunity. I’m particularly excited about how companies now look for ways to develop long term campaigns that can be reused or shared across a channel. True eco-friendly marketing’