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Micro-Site - The Way Forward For Gathering DataVariable data micro-sites are the most effective way of gathering information from your clients and target market.
With
information already personalised and pre-filled you can ask them to
check their details are correct. This is vital but you can actually
achieve a lot more…
By taking this a step further and asking
them relevant multiple choice questions or free text response answers
you can build a very valuable picture of your customers. Just remember
though you will need to manually analyse the free text answers!
Because
we want you to know exactly how your campaign is working for you we add
two different personalised URL addresses – one to the mailer and the
other to the email. In the data tracking section you can identify
which method of communication the target market responded to. In the
future you could decide to send them only what they are reading making
your campaigns more cost effective.
If you think this could be
the right solution for you please continue through our variable data
sections and then call 0845 643 1637 or email info@taurus-solutions.co.uk to book an appointment with an Account Manager, who will come demonstrate how variable data works. |
