Personalised Print

Variable data is next generation marketing.  Using variable data you can help to increase low response rates to direct mail by personalising the information to the recipient.

As each item is printed digitally you can change information on each printed item without having to stop the print process.

You can add in personal details such as name and address or even change pictures.

With the amount of speculative mail that people receive each day you need to ensure that yours stands out from the crowd. The more personalised a mailer can be the higher the chance of response and recall of your brand.

The possibilities of variable data campaigns are endless.

We can offer you just a variable print solution but we find for most IT using target markets it is best to combine the print with an integrated email campaign and personalised micro-site to get the highest responses but also to track the campaigns success.

If you think this could be the right solution for you please continue through our variable data sections and then call 0845 643 1637 or email info@taurus-solutions.co.uk to book an appointment with an Account Manager, who will come demonstrate how variable data works.