Our Services

• New ways of communicating to really engage your customers and prospects
• Increased response rates from more profitable marketing campaigns
• The ability to easily test and change campaigns for maximum performance
• Tracking and measurement of all activities
• Control over your brand throughout your channel

Clever Campaigns deliver personalised ‘direct response’ campaigns where the mail piece is specifically tailored to engage each individual recipient.  Everything can be personalised to suit a particular segment of your database – design, copy, primary message and call to action.  You can use traditional print media, email, web-based response PURL (personalised URL) campaigns, or for maximum effect, a combination of all three – all fully trackable and measurable.  Clever Campaigns can deliver completely tailored, pre-populated microsites to validate, clean and capture data.

Clever Publications takes PDF turn-page or ‘flip’ technology one step further by introducing clever navigation, interactive content, such as flash, video and audio, and ability to integrate shopping carts into the online publication.  A unique way of finding out what drives your audience by complementing your printed collateral with multimedia brochures.  Our online publications are developed to be viewed on screen and track which pages each reader likes most and which products or services they are interested in.

Clever Assets is a sophisticated, scalable solution to control and distribute marketing collateral across multiple departments, offices and partner channels.  You can manage all your branded assets, such as stationery, brochures, images and campaigns, online and easily control access within your company and channel.  Documents can be edited using pre-defined templates, and ordered online enabling your business to respond quickly.  Clever Assets incorporates tools – security levels, authorisation workflows, budget calculations, minimum stock level flags and reporting – to give you complete transparency and control.

If you are looking for a partner that can work as an extension of your marketing team, adding value and reducing administration for you by developing, implementing and reporting on all activities, Taurus is the choice for you.